Our Story

It Started With a Simple Question

Why did lip balm always feel so basic?

It was either too shiny, too sticky, too hard, too soft or easy to forget. The packaging often looked generic, and the experience rarely felt personal.

BAUME 3 began with the idea that an everyday product could be simple without being ordinary.

We wanted to create a lip balm that felt smooth, comfortable and easy to wear—while giving it the personality, design and attention usually reserved for bigger beauty products.

Built in Montreal

BAUME 3 was created in Montreal, a city known for its culture, creativity and mix of influences.

That energy shaped the brand from the beginning.

We wanted BAUME 3 to feel modern, urban, bilingual and made for real everyday life. Something that could fit naturally in your pocket, your bag, your car or on your desk.

A product that feels premium without feeling distant or overpriced.

The Formula Took Time

Creating the right texture was one of the most important parts of the process.

The goal was never to make a lip balm that felt overly glossy or greasy. We wanted a smooth, plush glide that moisturizes and protects while remaining comfortable on the lips.

The formula was tested, adjusted and refined using ingredients such as:

• Beeswax
• Shea butter
• Mango butter
• Meadowfoam seed oil
• Jojoba oil
• Coconut Oil
  
• Vitamin E

Every adjustment brought the product closer to the experience we wanted: soft, protective, reliable and easy to reach for throughout the day.

More Than One Flavour

Flavour was always meant to be part of the personality of BAUME 3.

The collection came together through five distinct options:

Vanille. Coco. Cocoa. Melon. Minti.

Each one has its own mood, but they all belong to the same family.

Some are warm and comforting. Some are fresh and playful. Some are cool and clean.

The goal was to make choosing your lip balm feel personal.

Why the Number Three?

The number three represents the foundation of the brand:

Beeswax. Butters. Botanical Oil.

It also inspired the BAUME 3 build-a-set experience, where customers can choose any three flavours and create their own combination.

Three keeps things simple while still giving you options.

Made for Everyone

BAUME 3 was never designed for only one type of customer.

We wanted to create a lip balm that both men and women could feel comfortable using—a product with a clean finish, strong identity and everyday appeal.

No overly complicated routine.

No need to choose between performance and personality.

Just good lip care made to move with you.

From an Idea to the First Drop

BAUME 3 started small, with testing, adjustments, packaging decisions and a clear vision for what the brand could become.

Every detail mattered:

• The feel of the balm
• The shape of the tube
• The flavour names
• The colours
• The packaging
• The customer experience
• The way the product would arrive at someone’s door

The first collection represents more than a product launch. It represents the beginning of an independent Canadian brand being built carefully, one decision at a time.

Where We Are Going

BAUME 3 is still at the beginning of its story.

As the brand grows, the goal is to continue improving the products, expanding the collection and creating everyday lip care with more purpose and personality.

We want to build a brand that feels recognizable, honest and connected to the people who use it.

A brand that proves something simple can still make an impression.

This Is BAUME 3

Born in Montreal.
Made in Canada.
Created for everyday use.
Built with comfort, protection and personality.

BAUME 3
Not your basic lip baume.